Digital Product Development Updates

Update Features May 2024

2024-05-07T09:10:41.825Z

Price Filter

We are excited to announce a significant enhancement to the Heinemann Webshop – the introduction of the new Price Filter feature on our Product Overview Pages. This feature allows users to efficiently sort products by price, displaying the current minimum and maximum values at all times. This ensures that our customers can always find products that fit their budget constraints quickly and easily. The Price Filter is designed to streamline the shopping experience, making it more user-friendly and responsive to our customers' needs. Dive into a more tailored browsing experience that helps you find what you need, faster and more precisely than ever before.

Low Stock

We are also pleased to introduce a dynamic new feature on our Product Detail Pages – the "Low Stock" indicator. This feature is designed to enhance customer engagement by displaying a yellow alert when a product's inventory falls below 20 units. This visual cue aims to create a sense of urgency, encouraging customers to make their purchase decisions promptly. The "Low Stock" indicator assists in boosting sales by informing customers about the limited availability of products. This feature ensures that our customers have all the necessary information to make timely and informed purchases, enhancing their shopping experience at Heinemann.

Update Features April 2024

2024-04-10T08:38:34.993Z

Introducing Gift Finder

We're thrilled to announce the launch of our latest feature in the Heinemann Webshop: the Gift Finder. Finding the perfect gift for your loved ones has never been easier. By answering a brief questionnaire, users will be presented with a curated selection of gift ideas, tailored to fit the preferences and needs of the recipient. This innovation is made possible through the integration of HeyFlow, marking a new era in engaging our users. But that's not all; the Gift Finder is just the beginning. We're also exploring additional flows, such as advisory flows and question flows, to further enhance our customer's shopping experience.

Update Features March 2024

2024-03-15T12:48:35.367Z

Wishlist

We're delighted to introduce the latest addition to our shop: the Wishlist feature! Now, shopping just got more personalized and convenient. With our new Wishlist, customers can effortlessly save their favorite products and desired features for future reference. This means no more searching through endless pages to find what our customers love! Plus, the Wishlist helps us understand their preferences better, allowing us to tailor their shopping experience to perfection. Our Wishlist feature is designed to enhance the shopping journey for our valued customers, ensuring they have a seamless and enjoyable experience on our shop.

Filter

To further enhance our shop experience, we're excited to introduce yet another remarkable addition: our enhanced filtering system. Expanding on our commitment to convenience and personalization, this new filtering functionality elevates our customers' shopping journey to unprecedented heights. With our enhanced filtering system, customers can now navigate our products with even greater precision and efficiency. They can simply apply multiple filters within a single category to refine search results effortlessly. The improved filters empower our customers to craft a shopping experience tailored precisely to their needs and preferences.

Update Features January 2024

2024-01-18T10:11:31.560Z

Fortune Cookie

With our campaign "TODAY IS A GOOD DAY," we aim to celebrate the positive feeling of a fresh start and the opportunity for positive changes every day. We want to encourage our customers to look optimistically into the future and make the most out of each day.

To digitally spread this message and enhance customer interaction, we've integrated an exciting feature into our EU webshop - the digital fortune cookie! Customers will now receive a virtual fortune cookie when visiting our webshop, containing an inspiring "Today is a Good Day" message or a coupon. This initiative is not limited to online platforms. It will also be implemented at the Point of Sale (POS) to adopt a holistic multichannel approach, further strengthening our brand.

A special highlight is the option to share the digital fortune cookie with a friend. This not only promotes social interaction but also increases customer interest and enhances customer referral marketing. Additionally, we are focusing on conversion rate optimization through the provided coupon, which comes with no minimum order value. This is designed to encourage our customers to take advantage of this unique offer while making their purchases with us.

To test the digital interaction aspect, we warmly invite all of you to try out the digital fortune cookie yourselves. We are excited and hopeful that this innovative initiative will have a positive impact on our campaign and customer engagement.

Update Features November 2023

2023-11-14T12:49:22.097Z

Optimization of Shop Navigation

We are excited to announce that our shop navigation in the EU Webshop has undergone a significant upgrade. Thanks to new keywords, clear categories, and inspiring product collections, shopping for our customers is now smoother than ever before. These changes represent a significant step toward strengthening our online presence and making the shopping experience even more enjoyable for our customers. These improvements are not only aimed at enhancing the overall shopping experience but also at boosting our visibility in search engine results. We believe that these changes will not only delight our customers but also attract more visitors to our website through improved search engine optimization (SEO).

Breadcrumb

To improve our customers' shopping experience and further strengthen our online presence, we now have a link path in the webshop & app that provides orientation for the user and simplifies navigation. The breadcrumb navigation allows our customers to easily find their way around our website. By seeing the exact breadcrumb from the home page to the current page, they can more easily return to the previous category or page. This reduces the frustration of navigating and improves the overall experience of our customers. It also helps us with search engine optimization as well. We improve the visibility of our pages in search results and increase the likelihood of potential customers coming to our site.

Update Features October 2023

2023-10-18T13:05:15.236Z

Notify Me

An exciting new feature has been implemented in our webshop & app: "Notify Me". From now on, our customers can be notified as soon as a sold out product is available again. All the customer has to do is enter their email address for the product. "Notify Me" allows our customers to keep track of their favorite products, even if they are temporarily unavailable. In addition, this feature gives us the opportunity to better understand and respond to our customers' buying behavior. It enables us to build closer customer loyalty. When customers don't have to miss their favorite products in our store, they feel valued and are more inclined to shop with us again.

The notification email looks like this:

Update Features August 2023

2023-08-30T06:46:26.099Z

New Product Detail Page

We have exciting news for you: Our product detail page in the webshop and app has been completely redesigned and improved. The new product detail page offers our customers an improved shopping experience. With an appealing design and a clear presentation of product details, we can increase the interest and purchase intention of our customers. This enables customers to make informed purchasing decisions and increases trust in our products and brand. By optimizing the product detail page, we also strengthen the conversion rate, reduce the bounce rate, attract new customers, and provide more relevant product/supplier content. Especially remarkable is the fact that the new product detail page is 47% faster than the old product detail page.

In the first step, we still implement an A/B-test to compare the old and the new product detail page. By identifying the most effective layouts, content, call-to-action elements, etc., the performance of the page can be optimized to convince more customers to make a purchase. Finally, we can observe how customers respond to different design and content elements.

For Comparison: The Old Product Detail Page

Member Early Access

Our Heinemann & Me members can buy special highlight products worldwide before anyone else - only online via our Heinemann webshop for a specific amount of time. Offering access to special products before offering these to the public creates a powerful feeling of exclusivity for members and a fear-of-missing-out for non-members. The products are marked with the ribbon "Early Access".
Our first launch: Member Early Access x Jack Daniel's American Single Malt was a complete success. 900 bottles were sold out after 11 days. We are looking forward to more of these success stories.

Anonymous User:

Webshop User:

Heinemann & Me User:

Recommendation Carousel

To increase customer satisfaction, increase sales and improve product discovery, a recommendation carousel has now been added to the webshop and app. The carousels on the product detail page (PDP) will be automatically displayed depending on the product category. This means that if a customer is on the PDP of a Hendricks Gin, for example, then the top-selling gin products are displayed on this PDP. All recommendations which are displayed are based on the sales data from Online and Offline sales. Because of this we are able to display daily topsellers.

After we have gathered some experience with this feature in the EU webshop, we are planning to roll out this feature to other webshops as well.

Update Features July 2023

2023-08-22T07:50:34.859Z

Search optimization

We are happy to announce that we have successfully optimized the search function in the webshop and the app in the first steps. These improvements result in a faster and more accurate product search, which greatly improves the shopping experience for our customers. We can already see first successes. Customers have landed more often on the product detail page and added an item to their shopping cart. Currently, it has only been optimized for the EU. Scaling to the other shops (AU, KUL, ...) is planned when we have done some more optimizations.

Important optimizations:

Products are easier to find because a stem filter that prevented the search from giving results has been removed. Another improvement is that descriptions are now being searched as well.

It is also possible to make an input error and still find the product.

Furthermore, the Travel Edition and Heinemann Edition products are now always displayed first in the respective categories.

In addition, it is possible to filter for new products in the category.

These are only the first steps.
However, please note that we will continue to work on the search function in the coming weeks to make it even more efficient.

Update Features June 2023

2023-06-30T06:04:36.213Z

Newsletter alert during registration

Our Heinemann & ME members get a 10% advantage for successful newsletter registration. In order to avoid this being overlooked by our customers and to create more addressable users, a mobile layer opens when the registration button is clicked. This happens when the newsletter registration has not been selected from the beginning. Here the customer has the opportunity to sign up for the newsletter after all, in order to receive the 10% advantage.

Introduction of Google Analytics 4

Due to our web analytics software Universal Analytics having its end of livecycle in July, Google Analytics 4 (GA4) has now been introduced. The advantage is that we have improved data-driven insights, can perform forward-looking measurements, and GA4 is better aligned with mobile app tracking.

Update Features April 2023

2023-06-30T05:59:12.824Z

Age Gate of tobacco products

According to the law, in order to require EU customers to confirm their age when purchasing tobacco products, this query has now been built into the webshop. Similarly, this was already available in the AU webshop for alcohol categories. It is store specific and can be turned on and off. Answering the age question with under 18 will land you back on the homepage.