Search optimization

We are happy to announce that we have successfully optimized the search function in the webshop and the app in the first steps. These improvements result in a faster and more accurate product search, which greatly improves the shopping experience for our customers. We can already see first successes. Customers have landed more often on the product detail page and added an item to their shopping cart. Currently, it has only been optimized for the EU. Scaling to the other shops (AU, KUL, ...) is planned when we have done some more optimizations.

Important optimizations:

Products are easier to find because a stem filter that prevented the search from giving results has been removed. Another improvement is that descriptions are now being searched as well.

It is also possible to make an input error and still find the product.

Furthermore, the Travel Edition and Heinemann Edition products are now always displayed first in the respective categories.

In addition, it is possible to filter for new products in the category.

These are only the first steps.
However, please note that we will continue to work on the search function in the coming weeks to make it even more efficient.