Fortune Cookie

With our campaign "TODAY IS A GOOD DAY," we aim to celebrate the positive feeling of a fresh start and the opportunity for positive changes every day. We want to encourage our customers to look optimistically into the future and make the most out of each day.

To digitally spread this message and enhance customer interaction, we've integrated an exciting feature into our EU webshop - the digital fortune cookie! Customers will now receive a virtual fortune cookie when visiting our webshop, containing an inspiring "Today is a Good Day" message or a coupon. This initiative is not limited to online platforms. It will also be implemented at the Point of Sale (POS) to adopt a holistic multichannel approach, further strengthening our brand.

A special highlight is the option to share the digital fortune cookie with a friend. This not only promotes social interaction but also increases customer interest and enhances customer referral marketing. Additionally, we are focusing on conversion rate optimization through the provided coupon, which comes with no minimum order value. This is designed to encourage our customers to take advantage of this unique offer while making their purchases with us.

To test the digital interaction aspect, we warmly invite all of you to try out the digital fortune cookie yourselves. We are excited and hopeful that this innovative initiative will have a positive impact on our campaign and customer engagement.