Newsletter alert during registration

Our Heinemann & ME members get a 10% advantage for successful newsletter registration. In order to avoid this being overlooked by our customers and to create more addressable users, a mobile layer opens when the registration button is clicked. This happens when the newsletter registration has not been selected from the beginning. Here the customer has the opportunity to sign up for the newsletter after all, in order to receive the 10% advantage.

Introduction of Google Analytics 4

Due to our web analytics software Universal Analytics having its end of livecycle in July, Google Analytics 4 (GA4) has now been introduced. The advantage is that we have improved data-driven insights, can perform forward-looking measurements, and GA4 is better aligned with mobile app tracking.